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DCH Auto Group launches new teen safe driving public service advertising campaign, InTEXTicated. The campaign spotlights the dangers of texting and driving.
InTEXTicated, def.  “People that text and drive in a daze and aren't paying attention to driving.” - UrbanDictionary.com

 

Click here to view AT&T Don't Text While Driving Documentary - A must see for all teens and parents.


Texting and driving is dangerous and potentially deadly.

The U.S. Department of Transportation reports drivers who use hand held devices are four times more likely to get into a serious crash, serious enough to injure someone, and The Harvard Center of Risk Analysis estimates that cell phone activity contributes to 636,000 motor vehicle crashes, 330,000 injuries, and 2,600 fatalities, each year.

Here are some facts:

  • Despite the risks, the majority of teen drivers ignore cell phone driving restrictions.
  • Talking on a cell phone while driving can make a young driver's reaction time as slow as that of a 70-year-old
  • 56% of teenagers admit to talking on their cell phones behind the wheel, while 13% admit to texting while driving. (Note: Because this information was given voluntarily by teens, actual cell phone use numbers may be much higher.)
  • 48% of young Americans from 12-17 say they've been in a car while the driver was texting.
  • 52% of 16- and 17-year-old teen drivers confess to making and answering cell phone calls on the road. 34% admit to text messaging while driving.
  • In 2007, driver distractions, such as using a cell phone or text messaging, contributed to nearly 1,000 crashes involving 16- and 17-year-old drivers.
  • Over 60% of American teens admit to risky driving, and nearly half of those that admit to risky driving also admit to text messaging behind the wheel.
  • Each year, 21% of fatal car crashes involving teenagers between the ages of 16 and 19 were the result of cell phone usage. This result has been expected to grow as much as 4% every year.
  • Almost 50% of all drivers between the ages of 18 and 24 are texting while driving.
  • Over one-third of all young drivers, ages 24 and under, are texting on the road.
Teens say that texting is their number one driver distraction.
ADDITIONAL ARTICLES OF INTEREST

USA Today - Word to youth: Texting, driving don't mix

Car & Driver - Texting While Driving: How Dangerous is it? (An unscientific study)


Holiday-Winner-(4).jpg 

DCH's new holiday-themed public service ad campaign designed by Michael Rios of Elmwood Park, NJ

DCH Auto Group is pleased to announce the launch of its holiday-themed safe driving public service advertising campaign. This campaign, utilizing the “InTEXTicated” concept previously launched in September, will ask drivers to be safe this holiday season by not texting and driving.  As with the earlier ads, students from DCH-sponsored Students Against Destructive Decisions (SADD) chapters had the opportunity to vote on the design – all submitted by students from DCH-sponsored high school SADD Chapters.  The winning entry, by Michael Rios from Elmwood Park Memorial High School, Elmwood Park, N.J., was selected as the best design for the new campaign.

 
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